Driven by our core values of curiosity, collaboration, commitment, and an abundance mentality, our team is dedicated to guiding you through our unique process, known as the Abundance Coaching Program. Drawing from years of experience in both financial planning and business coaching, we aim to simplify these complex processes, ensuring a smooth journey for our clients at every stage.
Rick Scruggs, CLU®, ChFC®, C(K)P®
CEO & Business Coach
Rick Scruggs is the founder of Financial Designs, a regional leader in Business Continuity, Succession, Transition, and Exit Planning. With a passion for candidly speaking with people about businesses, employees, and families, Rick and his team provide financial solutions and business coaching. Rick’s experience and expertise stem from his personal journey, which began after his father’s untimely passing and the impact it had on his family. His mission is to help business owners create a more abundant future and protect the people they love.
Sarah Scruggs Reddell, RICP®, AIF®
Business Coach & Retirement Plan Specialist
Sarah Scruggs Reddell plays a pivotal role in the day-to-day operations of Financial Designs, assisting individuals at every stage of engagement with the firm. Her dedication to helping people improve their financial situations is a driving force behind her work. Sarah is a certified Retirement Income Certified Professional (RICP) and leads the Financial Solutions Division, focusing on retirement success, risk management, and wealth management for both businesses and individuals.
David Loy, CPA
Chief Financial Officer
As CFO of Financial Designs, David Loy brings over 36 years of extensive experience in finance and accounting, having held various leadership roles in both financial and operational capacities. As a change agent, he is driven to enhance processes, reduce costs, and optimize efficiency. David excels in guiding companies in designing their financial management playbook, understanding their Cash Flow Story, and developing strategic financial scorecards.
Benjamin D. Giese, CFP®, MBA
Financial Advisor
Ben Giese is a financial advisor with a decade of experience at Financial Designs, specializing in holistic financial planning for individuals, families, and business owners. His expertise includes investments, taxes, estate planning, and retirement planning. Ben is dedicated to building strong client relationships and developing tailored strategies to meet their unique financial needs. Additionally, he serves as an Adjunct Instructor at Liberty University Online, where he shares his extensive knowledge in finance.
Our Credentials & Associated/Affiliated Groups
